MEET

The Team

Maryanne Peacock – founder of The Comms Club

Maryanne Peacock is the founder and CEO of The Comms Club – a Dubai-based public relations and communications consultancy.

Originally from the UK, Maryanne spent the first few years of her career in London, and in 2013 made the move to Dubai to start a new chapter.

Over the next four years, Maryanne worked in some of the largest agencies in the region including Havas and PRCO, building her network, developing strong relationships with GCC media, influencers and brand partners, and enhancing her knowledge of the local market.

A natural go-getter and networker, in her spare time Maryanne also pursued her passion of writing travel and lifestyle features for various publications, and set up a blog under the name of The Doodle Diaries.

With a wealth of experience under her belt, Maryanne decided it was time to go it alone in 2017 to pursue her dream of doing things a bit differently from the traditional PR agency set-up. She spotted a gap in the market for making the communications industry a more collaborative and communicative space, and The Comms Club was born.

With clients across a broad range of sectors including wellness, hospitality, F&B and luxury real estate to name a few, the reach of The Comms Club has grown over the past seven years with clients in the GCC and around the world.

Maryanne has a passion for delivering excellent results, creating inspiring campaigns, growing existing brands and launching new ones into the market.
A fearless leader and a champion for females and mums who want to have the freedom to work but with flexibility and empowerment, Maryanne has attracted amazing talent to the agency and now manages a team of five.

Maryanne also has her own successful parenting podcast – Mother Tongue – which works in harmony with The Comms Club to support the baby and parenting sector in the GCC.

Maryanne is also a regular contributor to luxury travel and lifestyle publications in the GCC including NEAR+FAR, Destinations of the World News and Harper’s Bazaar Arabia.

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MORE ABOUT Catherine

Catherine

COMMUNICATIONS SPECIALIST

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MORE ABOUT Alaina

Alaina

COMMUNICATIONS SPECIALIST

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MORE ABOUT Ghida

Ghida

COMMUNICATIONS SPECIALIST

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MORE ABOUT Kharenz

Kharenz

ADMIN ASSISTANT

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MORE ABOUT Sarah

Sarah

COPYWRITER

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Catherine McTaggart

SENIOR COMMUNICATIONS SPECIALIST

With over 13 years of experience in the travel industry, Catherine began her career working with Accor Hotels after completing a Bachelor of Business Law at Monash University in Melbourne.
Her passion for travel and exploration saw her move to Dubai in 2012, working for over 10 years with Emirates Airline. After completing a Master in International Business with RMIT University, Catherine joined The Comms Club in 2021 as a Communication Specialist
As part of the Comms Club team, Catherine has experience in the execution of PR plans, from creative planning to strategic implementation.
A trend savvy professional, her strengths include adaptability and patience as well as attention to detail. On her days off, you will most likely find Catherine at the dog park, the beach or exploring a new café on her quest to find the best coffee in Dubai!

Alaina Mutti

COMMUNICATIONS SPECIALIST

Driven by a curiosity for new cultures and experiences, Alaina relocated to Dubai in 2022, where she chose to focus more deeply on marketing while rediscovering her passion for PR. In 2025, she established her freelance consultancy and joined The Comms Club team, bringing with her hands-on experience in PR planning and execution, event management, influencer relations and creative ideation.

Known for her collaborative working style and eye for detail, Alaina supports brands in building meaningful visibility through thoughtful storytelling, well-executed campaigns and memorable brand experiences.

Outside of work, she can usually be found at the beach with a good book or exploring Dubai’s food scene with friends in search of the city’s next best restaurant.

Ghida Abou Zaki

Ghida Abou Zaki is a dynamic communications consultant with a Bachelor of Business Administration from the American University for Culture and Education (AUCE). With over nine years of experience in public relations and communications, she has held key positions in renowned agencies like TishTash Communications and CommuniGate Middle East.

Ghida excels in crafting sustainable and inclusive communication strategies that resonate across diverse sectors, including government, non-government, and private enterprises. Her expertise spans strategic planning, PR and digital media, content creation, and social media management. Notably, she has worked with prestigious clients like Victoria’s Secret, Aldo, Costa, Hotel Indigo, Shake Shack, and Conrad.

Ghida is committed to building strong relationships with media, influencers, and clients, ensuring consistent and impactful brand messaging. Her stellar track record reflects her professionalism,  zeal and pioneering nature.

Kharenz Dulay

COMMUNICATIONS SPECIALIST

Kharenz is a freelance Virtual Administrative Assistant who provides comprehensive operational support to teams and the CEO. She assists with day-to-day administration, schedule coordination, communication management, and documentation  helping create structure and clarity across projects.

By streamlining workflows and supporting operations behind the scenes, Kharenz helps the CEO stay focused on high-level priorities while ensuring essential details are handled efficiently.

Sarah Henson

COPYWRITER

Sarah is a freelance writer, editor and proofreader with 12 years’ experience working across the aviation, hospitality, publishing and education industries.
Having worked in PR and Comms at two of the biggest local companies in the UAE – Emirates Group and the Jumeirah Group – Sarah has a solid background in corporate comms as well as writing for the hugely popular What’s On magazine.