COMMUNICATIONS
CONSULTANCY

Specialising in

TRAVEL, LIFESTYLE & WELLNESS

WE ARE NOT

Your typical agency

We are small team made up of only senior consultants who each have more than 10 years’ experience in the region, including our founder, Maryanne, meaning every client receives hands-on director-level support, every day. We are autonomous and agile and as a small agency, we do not have red tape or internal admin to trudge through – meaning things get done quickly.

Our media relationships have been built and nurtured over more than a decade and in a city which is getting busier with more and more brands vying for limited media space, we rely upon them now more than ever.

Our deep knowledge of the city and understanding of the cultural nuances of the region, along with our vast network of connections, enable us to broker influencer, event, and collaboration partnerships for our clients with speed and ease.

Planning communications strategies and creating successful PR campaigns for brands is an integral part of The Comms Club's work. Based in Dubai, the agency's specialists are dedicated to promoting tourism, lifestyle and well-being by creating unique stories and content for their clients. The importance of proper positioning and building a dialog with the target audience sets The Comms Club apart from other agencies. They actively collaborate with influencers, journalists and partners to maximize the visibility and success of their projects. But don't forget about the entertainment options offered by modern online casinos. If interested in gambling pastime, it is worth paying attention to the game of baccarat. This game, popular among players around the world, offers not only a chance to win, but also an exciting experience. You can learn more about the rules and strategies of the game on a specialized page dedicated to baccarat: https://austriawin24.at/baccarat/. So, combining a smart approach to PR and marketing with the opportunity to relax and try your luck at online casinos creates a unique and interesting mix of opportunities for brands and consumers.

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Storytellers for lifestyle, travel, F&B, wellness and more

Our team works remotely. You will often see us working at one of our F&B venues and we try to spend as much face-to-face time with our clients as possible. We like to chat and plan over coffee rather than via long email chains!

We are both advisors and ambassadors to our brands, immersing ourselves into their worlds to generate meaningful dialogue with impact.

Our Expertise

With more than 30 years’ combined PR experience, our contacts book is bursting with media, KOL, and influential voices across a breadth of communities from wellness and travel to design and fashion – and we know what works. Coupled with our wealth of relationships and market expertise, we are perfectly placed to identify and execute unique opportunities.

We aim to change the way people consume information and challenge clients to question the status quo of communications. We will work with you to grow your brand through intriguing storytelling, unique partnerships, engaging campaigns and rewarding relationships.

Reaching the Region

We are based in Dubai but cover Saudi Arabia and the whole
GCC region, with the option to expand our team in specific
markets should a client require.
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What We Do

Communications

01 MEDIA RELATIONS
We pride ourselves on our unrivalled contacts — including editors at key media titles, influencers, industry trendsetters, television producers, radio broadcasters, and taste-makers of the Middle East
02 BRAND PARTNERS
We create mutually beneficial brand partnerships that strengthen brand relevance and generate business. We secure collaborations with high-profile luxury brands, taste makers of the market and events.
03 EVENTS
We have direct contact to the most influential figures in the region, from micro to macro influencers, who can help you build your brand. We know it is not follower numbers that necessarily get results - but authenticity and affinity
04 COPY WRITING
Op-eds, blogs, newsletters, or corporate or website copy – we work with a team of copywriters and journalists to craft sparkling – and impactful – copy
05 STRATEGIC PLANNING

We support our clients in defining their goals, developing actionable plans, and allocating resources to achieve desired outcomes efficiently and effectively. This is across all communications including social and PR.

06 BRAND BUILDING & CREATIVE CONTENT

We support start ups and other company’s build brands and creative unique content and campaigns that help them stand out in their market.

07 INFLUENCER & MEDIA EVENT

We support brands with event set up, inviting media and influencers to events and managing guest lists. Additionally, we can also support with inviting influential figures and KOLs from the region.

Digital Marketing

01 PAID ADS
Planning and management of social media and search campaigns across paid advertising platforms like Facebook, Instagram, Tiktok, Snapchat, Linkedin etc.
02 SOCIAL MEDIA MANAGEMENT
Management of your social media channels including content planning, creation and publishing, social listening, response management and community growth.
03 EMAIL MARKETING
Strategise, design, write and implement email marketing campaigns that are measurable and effective.
04 DATA + ANALYTICS
Detailed reporting and analysis of your channel performance to uncover insights, track return on investment and drive growth for business.
05 ONLINE REPUTATION MANAGEMENT

Managing platforms that are important to influence your direct target market, through our reputation management strategies, we ensure that your loyal customers become your biggest marketing tool while customers with a bad experience are delicately handled and encouraged to re-visit their opinions. 

06 STRATEGY AND ANAYLITICS

Our approach is scientific. Each quarter begins with an extensive strategy document that defines objectives, audiences and the goals of the brand. At the end of the quarter, a detailed analytical report and review ensures clear and in-depth insights to crucial metrics from check-ins to engaged users, click throughs, CTAs, etc. 

AN EXAMPLE OF BRANDS WE HAVE HELPED BUILD

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Testimonials

Maryanne makes PR look easy. She’s the first person to reach out with new ideas and creative pitches personalized to the title to help maximize exposure for her clients. Her media relations are exceptional, and she’s prompt to come back with information when it’s needed whether it’s via phone or email, and always goes above and beyond to cater to all manner of requests.
ALICE HOLTHAM Editor, What’s on Dubai
I’ve known and worked with Maryanne for more than five years. She’s super- efficient (I’ve never had faster responses on emails from anyone!); driven, dedicated to her clients and passionate about what she does. Her positive attitude is infectious and a she’s a delight to be around.
TIFFANY ESLICKEditorial director, Spinneys
Maryanne is always a pleasure to work with. She is an authority on all things travel, it is clear that it is truly a personal passion, as well as a professional one. I am always impressed by her swift replies, reliable turnaround, and the fantastic relationships she has built in the industry.
FARAH ANDREWSDeputy editor, The National
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MEET

The Team

Maryanne Peacock – founder of The Comms Club

Maryanne Peacock is the founder and CEO of The Comms Club – a Dubai-based public relations and communications consultancy.

Originally from the UK, Maryanne spent the first few years of her career in London, and in 2013 made the move to Dubai to start a new chapter.

Over the next four years, Maryanne worked in some of the largest agencies in the region including Havas and PRCO, building her network, developing strong relationships with GCC media, influencers and brand partners, and enhancing her knowledge of the local market.

A natural go-getter and networker, in her spare time Maryanne also pursued her passion of writing travel and lifestyle features for various publications, and set up a blog under the name of The Doodle Diaries.

With a wealth of experience under her belt, Maryanne decided it was time to go it alone in 2017 to pursue her dream of doing things a bit differently from the traditional PR agency set-up. She spotted a gap in the market for making the communications industry a more collaborative and communicative space, and The Comms Club was born.

With clients across a broad range of sectors including wellness, hospitality, F&B and luxury real estate to name a few, the reach of The Comms Club has grown over the past seven years with clients in the GCC and around the world.

Maryanne has a passion for delivering excellent results, creating inspiring campaigns, growing existing brands and launching new ones into the market.
A fearless leader and a champion for females and mums who want to have the freedom to work but with flexibility and empowerment, Maryanne has attracted amazing talent to the agency and now manages a team of five.

Maryanne also has her own successful parenting podcast – Mother Tongue – which works in harmony with The Comms Club to support the baby and parenting sector in the GCC.

Maryanne is also a regular contributor to luxury travel and lifestyle publications in the GCC including NEAR+FAR, Destinations of the World News and Harper’s Bazaar Arabia.

Hannah-Raven
MORE ABOUT Hannah

Hannah

COMMUNICATIONS SPECIALIST

Katie-Lyons
MORE ABOUT Hannah

Samantha keet

COMMUNICATIONS SPECIALIST

Katie-Lyons
MORE ABOUT Katie

Katie

COMMUNICATIONS SPECIALIST

Catherine-Mc-Taggart
MORE ABOUT Catherine

Catherine

COMMUNICATIONS SPECIALIST

Sarah-Henson
MORE ABOUT Sarah

Sarah

COPYWRITER

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Hannah Raven

COMMUNICATIONS SPECIALIST

A trained journalist and communications expert with 8 years’ UAE experience across lifestyle, beauty and corporate clients, Hannah is an adaptable communications specialist and writer
Graduating as a journalist in her native London and working across UK national newspaper titles, Hannah then moved to UAE in 2014.
She most recently worked in-house heading up PR, events and partnerships for four of the world’s biggest beauty brands for the Middle East region, strategizing awardwinning campaigns and managing celebrity ambassadors and partnerships.
Hannah led the PR during a rapid shift to Online, and built excellent media and influencer relationships, earning her brands impactful commercial results during her five-year tenure.
Hannah is a mum of two-under-three, and lives by the mantra – if you want something done, ask someone busy!

Samantha Keet

Samantha is a passionate social media specialist with a talent for storytelling and capturing the essence of brands. She excels in creating compelling narratives that connect businesses with their ideal target audiences. Her journey into the social media world stemmed from a passion for helping small businesses and start-ups succeed online and grew from there. 

She thrives on the dynamic nature of digital marketing and the ever-evolving online culture. From the latest social media trends to cutting-edge techniques, she’s always eager to stay ahead of the curve and bring fresh ideas to the table while maintaining authenticity. 

But beyond the technical aspects, what truly fuels her fire is the opportunity to make a meaningful impact. There’s something incredibly rewarding about seeing a business grow and thrive with her help. Whether it’s crafting engaging content that resonates with their audience and community or building a visually stunning presence that showcases their unique brand, she pours her heart and soul into every project by immersing herself in the clients business. 

Katie Lyons

COMMUNICATIONS SPECIALIST

Katie Lyons brings with her more than 10 years’ experience in the Middle East in consumer and corporate communications having worked with clients across multiple sectors including real estate, hospitality, retail, sport, entertainment, travel and tourism, government, FMCG, and automotive.
Katie is a creative thinker with exceptional attention to detail and an ability to work at pace to provide impactful solutions to business challenges, and she holds a track record in developing high quality original concepts and content.
Prior to joining The Comms Club, Katie spent 7 years at Edelman Middle East working across a wide portfolio of internationally and domestically renowned brands including :
Dubai’s Department of Tourism and Commerce Marketing (DTCM), ICD Brookfield Place, Cityscape Global, King Abdullah Financial District, Marriott International, Qantas Airline, LEGO Middle East, Mitsubishi Power Middle East, and BMW Group Middle East.
She is responsible for developing and managing a variety of effective consumer and B2B campaigns across her clients, while executing her individual client’s PR strategies.
Katie has been in the UAE for over 10 years and holds a BSC (Hons) in Communications and Public Relations from Northumbria University in the UK.

Catherine McTaggart

SENIOR COMMUNICATIONS SPECIALIST

With over 13 years of experience in the travel industry, Catherine began her career working with Accor Hotels after completing a Bachelor of Business Law at Monash University in Melbourne.
Her passion for travel and exploration saw her move to Dubai in 2012, working for over 10 years with Emirates Airline. After completing a Master in International Business with RMIT University, Catherine joined The Comms Club in 2021 as a Communication Specialist
As part of the Comms Club team, Catherine has experience in the execution of PR plans, from creative planning to strategic implementation.
A trend savvy professional, her strengths include adaptability and patience as well as attention to detail. On her days off, you will most likely find Catherine at the dog park, the beach or exploring a new café on her quest to find the best coffee in Dubai!

Sarah Henson

COPYWRITER

Sarah is a freelance writer, editor and proofreader with 12 years’ experience working across the aviation, hospitality, publishing and education industries.
Having worked in PR and Comms at two of the biggest local companies in the UAE – Emirates Group and the Jumeirah Group – Sarah has a solid background in corporate comms as well as writing for the hugely popular What’s On magazine.